Criteo (MEX:CRTO N) Moat Score : 5/10 (As of Jun. 27, 2025)

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What is Criteo Moat Score?

Criteo has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Criteo has Narrow Moat: Criteo SA has a solid narrow moat due to its strong position in digital advertising, supported by network effects and customer switching costs. However, intense competition and rapid technological changes limit its ability to establish a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Criteo might have Narrow Moat - Solid narrow moat.

Competitive Comparison of Criteo's Moat Score

For the Advertising Agencies subindustry, Criteo's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Criteo's Moat Score Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Criteo's Moat Score distribution charts can be found below:

* The bar in red indicates where Criteo's Moat Score falls into.

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Criteo (MEX:CRTO N) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

Criteo Moat Score Related Terms

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Criteo Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Criteo SA (MEX:CRTO N) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

CRTO:USA 0I4T:UK CI5A:Germany

Address

32 Rue Blanche, Paris, FRA, 75009

Website

https://www.criteo.com

Criteo SA is an ad-tech company in the digital advertising market. Its technology, allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. The firm also provides technology allowing retailers to effectively manage their ad inventories and improve yield optimization.

Criteo Headlines

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